We got a mail redirection service recently (free) and it meant we got put on the list for some related product and service mailing lists. Big Pond (broadband service) sent this in the mail not long after and I think it's an awesome little marketing tool. Inside the brochure, it says:
You've found your new home.
You've moved in.
And in true Australian style, we would now like
to offer you a pot plant by way of a housewarming gift.
Unfortunately the pot and plant didn't fit into this envelope,
so we've sent you the seeds instead.
It's just our way of saying welcome.
It's inexpensive and very imaginative. Even the copy sounds so personal and thoughtful.
I can't wait to plant these. (^0^)/